Corum, is a Swiss watchmaker based in La Chaux-de-Fonds, Canton of Neuchâtel. Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions. The benchmark watch series for Corum is its "Admiral's Cup" series. The company is now owned by Hong Kong based Citychamp Watch & Jewellery Group Limited. September 14, 2015 – With immediate effect, Citychamp Watch & Jewellery Group is pleased to announce the appointment of Mr. Davide Traxler as COO of Montres Corum.
Corum has also been the maker of the World Series of Poker watches that accompanied World Series of Poker bracelet in 2007, and became the maker of the bracelets themselves in 2007.