Rolex is a producer of high end luxury wrist watches. Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. Founded by Alfred Davis and Hans Wilsdorf in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.
Forbes ranked Rolex No.72 on its 2014 list of the world's most powerful global brands. Rolex is the largest single luxury watch brand, producing about 2,000 watches per day, with estimated 2012 revenues of US$7.7 billion.